Fine beers with fine traditions behind them

A world-renowned pub culture, globally famous beer brands and world-renowned breweries – beer is inseparably intertwined with the lifestyle in the UK and Ireland. As is eloquently demonstrated by the British beer market: with approximately 55 million hl of beer produced in 2006, plus another 9.3 million hl for Ireland, the British and Irish breweries are leading players on the European beer market. One new trend recently discernible on sophisticated markets is beers with special taste ingredients or differentiating features like low-carb or wellness properties – and these products will indubitably prove a breath of fresh air for the British and Irish markets.
Speciality product recipes and appeal to particular target groups are one aspect of major importance for the breweries. The second aspect vital for market success is unquestionably the concept adopted for producing and bottling the popular pint. For the entire brewing process, from the malt-house to the filtration and the bright-beer tanks, Krones offers the right solution in the shape of its Steinecker technologies. Success in terms of both product quality and efficiency is guaranteed by gentle processes and energy-economical production steps.
But it’s not only the beer’s ingredients and the production process that are crucial to success on the market, the packaging, too, makes its own contribution. New bottle shapes made of glass, PET or PEN, new label variants and consumer-friendly pack sizes constitute important unique selling points for any brewery. Krones is your partner for each and every stage of the production and bottling/canning process, as well as for all the logistical capabilities a brewery requires.

*Source for all figures: Barth-Report 2006/2007
*Source for trend findings: Brauwelt No. 36/2007, A Beer Outlook