Health and wellbeing are key factors in consumers’ decisions

According to a study commissioned by the British Office of National Statistics,  smoothies are observably becoming ever more popular among Britain’s consumers. This has also caused fruit smoothies to be recently included in the shopping basket for determining the inflation rate. For this product grouping in the non-alcoholic beverages category, growth rates of up to 44 % are anticipated, while the sports and energy drinks can expect growth of an estimated 14 %. Market researchers have found that these product groupings exhibit good to very good prognoses compared to the traditional soft drinks. Health and wellbeing are accordingly one of the basic factors driving the future evolution of the soft drinks market in the UK.
Seizing opportunities and preserving familiar favourites – this sums up the challenge these reports entail for the producers of soft drinks on the English market. Utilising the existing filling lines to optimum effect for traditional soft drinks and mineral water, while purposefully pursuing expansion of the product portfolio with new beverages, this is a potentially viable approach for successfully upsizing market share. Krones’ machines for bottling, canning and packaging offer broad development options for your company, since flexibility is one of the fundamental principles underpinning everything we create for our chosen market.
New bottling/canning, dress and packing concepts, plus logistical installations, this is what Krones excels in. With single-sourced solutions for process technology and every facet of the bottling, canning and packaging processes, Krones UK is your can-do on-the-spot partner for planning your product innovations.

*Source for all facts, figures and data: canadean.com